Our Services

MARKET RESEARCH & COMPETITIVE ANALYSIS

DIGITAL STRATEGY & INNOVATION

COMMERCE & MARKETING PLATFORMS

BRAND MARKETING & STORYTELLING

DIGITAL PERFORMANCE MEDIA

EXPERIENCE DESIGN

MARKET RESEARCH & COMPETITIVE ANALYSIS

Complementing our branding and communication solutions are Epiport's analytical solutions that help marketers stay ahead of their competition, customer and industry. In addition, Epiport can provide in depth insights into where a company stands versus competition on efficacy of sales and marketing processes to support companies in focusing efforts in growth areas.
  • Consumer Insights
  • Cultural Insight
  • Communications Optimization & Tracking
  • Competitive Analysis
  • Product Research
  • Market Segmentation & Analytics

DIGITAL STRATEGY & INNOVATION

Across industries and functions, the common denominator these days is change. Innovative leaders are asking how digital technology can be harnessed to drive transformative growth, and how the challenges posed by rapid change can be turned into a source of competitive advantage.
  • Long-term Planning and Digital Roadmap Development
  • Product & Pricing Strategy
  • Financial Modeling
  • Paid, Organic and Sponsored Media Strategy
  • “Omnichannel” Experience Strategy
  • Social Media Strategy

E-COMMERCE & MARKETING PLATFORMS

Real customers bounce between buying phases regularly in their purchasing process. One minute they may appear ready to act, only to be influenced to another decision by a friend’s social media post or some compelling competitor video content. Or, they may have gone to a brick-and-mortar store with the intent to buy, only to find a better deal on their mobile device. Epiport has helped companies create more digital profits by growing traffic and improve conversion rates to help clients reach their online goals faster.
  • E-Commerce Strategy Development
  • Product & Pricing Strategy
  • Content Strategy
  • Paid, Organic and Sponsored Media Strategy
  • Affiliate Marketing Strategy
  • “Omnichannel” Experience Strategy
  • Shopping Engine Strategy (i.e. Amazon, Rakuten, T-Mall, etc.)
  • Social Media Strategy

BRAND MARKETING & STORYTELLING

A "brand" only exists when customers say that it is so. So the use of the term "brand" or "branding" as a verb, as a way of thinking about the efforts of a marketing department or agency, isn't correct in our opinion. A brand isn't something created overnight. It's developed through a series of key steps in defining the brand through strategy.
  • Brand Strategy
  • Brand Activation & Relevance
  • Brand Portfolio Management
  • Brand Performance

DIGITAL PERFORMANCE MEDIA

One promise of digital media is that it is highly measurable and targetable. In reality, this is challenging due to the complexity of display advertising, search and the social technology landscape. Just when brands feel they have a handle on the situation, consumer behavior changes, competitors alter tactics and new technologies arise that evolve the marketing landscape.
  • Campaign Governance & Strategy
  • Paid Search
  • Media Planning & Buying
  • Advanced Analytics & Attribution
  • Targeting & Segmentation
  • Bid Management & Automation
  • Media KPIs & Reporting

EXPERIENCE DESIGN

Consumers expects seamless, multi-channel digital experiences across desktop, mobile, tablet and in-store. Not only do they want integrated engagement, but they also expect high personalization, utility and instantaneous gratification relevant to their specific needs. We offer a suite of consulting services to help clients deliver the best UX to their customers.
  • Customer-centered Business Strategy and New Product Innovation
  • Usability Benchmarking with Evaluations and Testing
  • User Interface Structures and Persuasion Strategies
  • Validation Testing and Continuous Improvement Programs

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